Comprehensive Digital Revamp

As Lead Creative at Crown one of the initial tasks was to give the company a distinctive brand, to start I re-designed the Crown website including assets such as graphics, product videos and explainer animations.

results

Here’s the impact the new site and content strategy had

60%

Traffic increase from previous site

30%

Increase to time spent on page

Content plan

As Crown was a new startup with a new product offering type a large variety of content had to be developed to be implemented into the website to help users understand the Smart Window Insert.

Product UI

Crown’s Smart Window inserts offer wireless control via a user-friendly remote with one-touch activation for seamless transition between clear and dark modes. Collaborating with the head of systems engineering, I designed the UI and successfully integrated it into the remote control, enhancing user experience and reinforcing Crown’s leadership in smart window technology.

Video Assets

In addition to graphical content and a website re-design for the comprehensive digital revamp, a series of videos had to be created to further reinforce the new Crown brand and provide a clear picture of the product offering.

Crown Media Kit

After garnering significant attention from reputable news outlets such as Bloomberg and Geekwire, Crown recognized the importance of maintaining a consistent and accurate representation of our brand. As a response, we developed a comprehensive media kit to ensure that our brand identity was conveyed with precision and impact.